Don’t we all
know how visual inspiration impacts our decision to walk into a store or not? Well
then store owners must realize that the quality and style of ‘wrapping’ does
matter! And learn to appreciate the science of window dressing.
Why should
people walk into a store? Well! To state very simply your window display
reflects what your brand is and offers. Creative and inspirational concepts are
bound to pique interests. However good a product or service you offer is, unless
advertised innovatively does not get the kind of attention it should. What else
can one expect with the kind of stiff competition out there?
So, buckle up, design a marketing strategy to
be ahead of your competitors. Bespoke
displays, in store graphics and environmental graphics are gradually becoming a great way of marketing a product/service.
Employ
daily use charm
This is one of the most common window display ideas used not only in Australia but also other parts of the world as
well. Such concepts are inspired from the daily life of a common man. People have a tendency to connect more with such
displays.
Add
a surprising/contrasting element
People also notice things that surprise them.
Try to include elements that are likely to surprise a person while
conceptualising a display idea. Using items of contrasting nature also helps in
drawing people’s attention. For example, if you sell apparel, you can use a mannequin
dressed in fashionable apparelin a completely rustic setting.
Tease
the mind
Using items that have the potential to
tease inquisitive minds also make for great bespoke displays. But you should keep
the design clean and unambiguous.
Certain colors,
shapes, and objects have an everlasting impact on the consumers mind. For
example most people will associate pink with babies, curves with something
organic or natural, angled displays or stiff squares tend to display dynamism
and constant change. Certain stores use headless mannequins. That is to help
consumers imagine how they’ll look in a displayed outfit.
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